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# Betyabz

The blog-o-sphere is buzzing with news that we are just weeks (if not days) away from the next Google PageRank update. But what is Google Pagerank?

It gets complicated. And when I say complicated I mean Einstein-esque complicated. The Google PageRank explanation isn’t for the faint of heart. So… if you have heart conditions, blod clots, emphysema, are pregnant, nursing or could become pregnant… Look the other way… NOW!

Google PageRank was developed in the mid 90’s by Larry Page and Sergey Brin (pictured left) at Stanford University. The two worked tirelessly for 3 years on an algorithm that could produce a numerical ranking of webpages based on a number of factors (we’ll get to those in a second).

Look at this website: treasure-valley-idaho.com

After a successful prototype was created in 1998, the two went on to found Google shortly after. The Google PageRank became the standard by which Google now ranks webpages.

The PageRank Algorithm

I’m going to zoom right through this part because this is where it gets complicated. I just want to show you the world famous algorithm.

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

where

PR(A) is the PageRank of page A,

PR(Ti) is the PageRank of pages Ti which link to page A,

C(Ti) is the number of outbound links on page Ti and

d is a damping factor

This is the original Google PageRank algorithm as discovered by Page, and Brin. It has undergone a lot of changes since then, and the ACTUAL algorithm that is used now remains somewhat mysterious.

So What Exactly Is A PageRank?

Google PageRank is defined by a number from 0-10 (10 being the highest). It is, essentially, a vote of confidence from the community. The higher the PageRank, the more “trusted” your site is by Google. That said, the links from these sites are also highly trusted (more on that later).

What Does Google PageRank Mean To Me?

PageRank or PR, in short, means EVERYTHING! If you are aspiring to build a great site that generates tons of revenue and loads of daily visitors, PageRank is very important. There is a huge misconception floating around that Google PageRank also determines your search engine results placement (or SERP). This is not, and has never been true. On Google alone, it is a SMALL factor. When I say a small factor, I mean it is only one of a couple dozen factors. None of the other search engines use PageRank to determine their results.

That said, Google PageRank IS a very important statistic for a monetized blog or site. It is one of the deciding factors when determining everything from how much you charge advertisers, to the overall value of your site if you should go to sell it. Some sites even charge other sites for a link if their page has a high enough PageRank. I’ll get into this in a minute.

How Do I Get A High Google PageRank?

Pray! Actually the single most effective way to build a PageRank all has to do with a very basic blog principle. Write quality content! It’s that simple…. kinda.